It's ALL about the MONEY!, & in the case of TV, Ratings!
Males play sport. Males watch sport being played by males. Males have money.
More males, than females, play, watch & have more money, re: sport.
Why are not the Equestrian Competitions' of Europe, EVER televised here?
Why are not even Australian events aired here?
Because there's NO money in it for TV networks! No Ratings 'success'!
Would 80k people pay to go & watch Show Jumping at the MCG? Doubt it.
Equestrianism is a 'ghost' sport here, even though there're 100's of 1000's of persons' involved in it, the 'general public' know nothing of it, except during Olympic's, IF Australia doing well in it!
The 'sportaholism' of this country is pathetic, & it's 99.9% caused by males! It's a multi-million $$$$ business, so the situation is only going to get WORSE! Yuck!