Great Finy! It was reported that the demographic (over 55's) that viewed it most wasn't considered to have disposable cash, making it not the best demographic for advertisers! This might be right in some cases but there would be many in this age group who, for the first time in their life, DO have some disposable cash. Poor decision!
You would think so, Finy but it doesn't make any sense - especially when you see the rubbish that's taken it's place! Who knows! Doesn't matter if you didn't pass it on, great that you signed it yourself!